Apple’s Marketing

Blog

Oct 4 2009

Music Production Topics 1 Comment 241 views

Market Macs for professional Audio please….with choices

Apple ads hint at thinner iMacs, lighter MacBooks, cheaper Mac minis
By Kasper Jade

Published: 03:00 PM EST

First on AppleInsider: A trio of online advertisements that appear to have been published prematurely by one of Apple’s international online stores suggest it’s only a matter of days before the Mac maker takes the wraps off of new families of ultra-thin iMacs, lighter & thinner plastic MacBooks, and more affordable Mac minis [Updated with other countries]. Read Full Article

If only Apple would realize that with the excellent success of it’s high-end Mac Pro in professional applications, they should inevitably consider marketing a broader or more accessible range of desktops. Macs demonstrate a double edged sword with their machines, possibly why PC users pride themselves in a unique position. That unique position comes from the ultra flexible means of building and customizing their case, mother board, memory, video card etc. The only “upgradeable” Mac out there is the monstrous Mac Pro. Even their actual marketed desktop, the iMac, is horribly inefficient for long term use – especially with the rate of improvements made in the world of computing.

I am 100% pro-Mac, however Apple consistently demonstrates a lean towards sleeker and shinier laptops and monitor/computer systems which offer little to no long-term upgrade power and are more hyped for a home-use market than for professional application. There are some who work well on the Macbook Pro, but for an all-out studio run, the Mac Pro is the only Mac that offers what it takes to do large-scale projects with ease. Why then has Apple neglected to offer a series of choices when purchasing the Mac Pro line? They just have the motto of “drop it and push something new”. That has been Apple’s motto since the whole Intel transition, possibly even before that (I wasn’t using their machines prior to it though).

I am still running all the Allinnia Creative Group projects on a 3.0gHz dual core processor Mac Pro with 4 GB of RAM on OS X 10.4.11. I couldn’t possibly afford to move up to any of the recent machines they have marketed (two or three different transitions I believe) for the price and options offered. Combine that with the inability of third party software teams to change constantly due to systemic upgrades Apple is making faster than hell and you have what you call a “dead zone” that you work within. Again though, I am a huge OS X fan and my own machine still tackles projects like they are butter. However, with new software coming out all the time and Apple’s lean towards quick and fickle change, software developers almost always are put in a position where they have to design their software from the ground up to maintain compatibility with Apple’s OS and Hardware upgrades. This leaves me with no alternative but to spend out the yang to upgrade.

Come on Apple…

Written by Travis Coats