I get asked quite frequently how I actually "write" and "produce" the music or "end product" for my clients. It is a fair question that has a very simple answer, an answer that any potential client should be aware of before considering me. The services I provide are powered by some of the most advanced software and hardware available. Reading over my tech page might lose a lot of readers, but it all comes down to this: CPU performance and sampling technology and techniques have come a long way (emphasis on long) in the past 10 years. I am able to keep my prices low because of the tremendous amount of progress in this industry.
VST Instruments (Virtual Studio Technology), or VSTi, offer solutions, not just in the synthetic world, but in the sampled (or realistic performance) world as well. Full orchestra you say? Coming right up. Outstanding rhythms with synthetic pad ambience? No problem. It might seem awkward to go with sampled technology for your project's musical needs, but it isn't. Samples are not loops (not in the sense most current people refer to them), instead someone records an instrument, note for note, at all available pitches, and recently: all articulations for each pitch, and assigns them to a piano note for playback.
You might say: "but how can a computer and samples match a real performance?" Well it doesn't, not 100%, but with someone like me at the helm, it will be hard for you or your viewers to tell the difference.
The realism of my EW Quantum Leap Orchestra Gold is mind boggling and easily satisfies the musical needs of any project requiring a full orchestral sound
Without going into all the technical mumbo jumbo, let me step back and clarify a very important fact. All artists use certain tools of their trade. Composers used to write large ensemble pieces on paper, note for note. I do this too, but as with any industry moving into the digital age, there are new tools which make writing a score, note for note, easier, faster, and they all offer more sonic possibilities. With Cubase I can create full pieces, ready to be exported to an audio file and they will sound as real as it gets. I have complete control over the mixing, placement, sound, and direction just as I would using sheet music or being present at an orchestral recording.
I can instantly create professional scores for performers, insert realistic effects to mimic reverberation (space), and maintain the raw material on my CPU for re-editing (note for note) to name only a very small few of the possibilities. Each performance will sound like I want it to sound and I can watch the video as I write the music (in sync) from within the same application. This is the recipe for affordable music production! I chose to enhance my music software knowledge back in 2006 due to the fact that writing a score only creates a piece of paper with notation on it; Cubase, however, allows me to make that paper something audible, not just any something: but the final something.
This is the standard of the industry. It should be reiterated that this form of music production saves time, enhances possibilities, and ultimately saves money. There is no difference to me whether I write it on staff paper or "block by block" in a MIDI editor. In the end both create the same product. However, one is tremendously faster and more efficient than the other. This understanding is critical.
What does this do for you:
- Reduces the time it takes to produce your soundtrack
- Reduces the costs of extended work time
- Provides tangible results that can be demoed instantaneously
- Reduces the need to pay for an orchestra or other live performers
- And so much more!
For more information, please contact me directly with your questions. I will be more than happy to explain this idea more fully.
